

SPARK
Conference FY27
August 24th to 26th, 2026

Welcome to SPARK FY27!
The holidays are coming… and SPARK is how we’ll get ready!
SPARK – Seasonal Preparation and Readiness Kick-Off – is Honey Baked Ham's annual Holiday Readiness Conference, and this year we're taking it to Paris Las Vegas in Las Vegas, NV on August 24–26. It's a 1.5-day experience bringing together General Managers and field leadership from across the country to gear up for our biggest season of the year: Thanksgiving and Christmas.
This isn't a sit-and-listen event. SPARK is hands-on, high-energy, and built around YOU – the people leading our stores every day. You'll hear from senior leadership, connect with GMs from across the system, work through real challenges in breakout sessions, and leave with an actual action plan you can take straight back to your store.
This website will serve as your official event hub where you can register for the convention, view the event schedule, stay updated on important announcements, and access everything you need leading up to the event.
We're still putting the finishing touches on the full agenda, but plan to travel in on August 24th and be engaged through midday August 26th. More details to come on sessions and logistics.
Go ahead and register above – we can't wait to see you in Vegas!



SPARK Conference FY27
Monday, August 24th to
Wednesday, August 26th, 2026
Paris Las Vegas
3655 S Las Vegas Blvd
Las Vegas, NV 89109



















